Mushrooms aren’t just for topping pizza or tossing into salads, today’s shoppers are becoming more “mushroom savvy” and are searching out mushrooms as a flavour-enhancer, ingredient for weight management, a meat extender and a natural plant-source of vitamin D.
As a top “showcase” category, mushrooms can significantly impact the overall image of your produce department, but the key to increased sales lies in proper merchandising and cold chain management.
